In discussing web design trends, I find that I am most attracted to the Grunge aesthetics. I like using clean, simple designs in my own work, however in viewing other designers I can appreciate the skillful application of distressed and damaged looking elements. The feel of the design is edgy and can be used to add either a dynamic mood or a more subdued feel. This versatility makes the aesthetic most useful in a variety of artistic themes. The aesthetic would probably be most useful in reaching a younger audience and not have a place in a corporate or institutional environment. The anti-establishment feel of the style makes this extremely inappropriate for businesses and organizations appealing to a more conservative clientele. Some businesses may benefit from this style if they are appealing to a clientele that is likely to appreciate individuality, self expression and have a somewhat jaded outlook.
A good example of a website that uses this aesthetic is http://www.riders-network.com. The overall distressed look to the site appeals to the motorcycle riding community. This community has a certain stigma attached to it due to the "one percenters," a group of riders associated with anti-establishment and illegal activities. Most riders don't follow this ideology, however, they don't necessarily cast off the image connected to the one percenter reputation. I like the fact that the site is able to maintain the damaged look while keeping a lighter color palette, this increases the legibility of the content.
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